Morad is one of the most original names in current European hip-hop culture. In times of trained algorithms and aggressive marketing campaigns, the triumph of this young Spanish talent is the triumph of truth. The trick to his success is precisely that there is no trick. Without a major label or radio play, Morad has managed, organically and almost single-handedly, to infiltrate the top of his country’s most-listened-to artists. And he became proof that it’s still the public that calls the shots.

After songs in which he revealed his talent, such as “Un cuento” or “Lo Queiera”, his fame exploded definitively in 2020. “Motorola”, ‘Normal’ or ‘Yo no voy’ are anthems that have accumulated more than 100 million views on YouTube. By then it seemed that he had already touched the sky, but in 2021 he raised the bar again with the results of songs like “Cómo están?”, “Soñar” or “Cuando ella sale”, and with collaborations with stars like Ozuna, Eladio Carrión, Capo Plaza, Baby Gang, Lacrim, Rim’K, Naps and Jul. The year 2022 arrived with the impact of “Pelele” and his BZRP session.

Changing the paradigm of the music industry without abandoning his roots and staying away from the traditional publishing circuit, Morad has sold out venues and festivals in Spain and Europe with his “Reinsertado Tour”. He made a special start to 2024 with three sold-out shows in his hometown of Barcelona.

These successes made him the first Spanish artist to occupy the top two positions on Spotify Spain for more than a day, although Morad’s real value is that he has become a reference on the urban scene, gaining an influence that is reflected on the street itself: Morad is heard in the park, on the subway on the way to work or back home, in the car passing by with the windows open, in school corridors, from smartphone to smartphone. An entire generation has instantly connected with each of his releases, because Morad’s language is the language of the public, direct and authentic.

This summer, Morad has split his time between national festivals and some of Europe’s most important hip-hop and urban music festivals. And he’s a perfect match for the spirit of Sumol Summer Fest, where he’ll be performing on July 5 on the Sumol Stage.